Associate Professor

School of Info. Sys. & Mgt.
Muma College of Business
University of South Florida
4202 E. Fowler Avenue
Tampa, FL 33620

Dezhi (Denny) Yin is an Associate Professor in the School of Information Systems and Management, Muma College of Business, University of South Florida. He earned a PhD in IT management from the Georgia Institute of Technology.

His research interests include user-generated content (e.g., online word-of-mouth, social media, Q&A sites, crowdfunding), emotional expression in online environments, and cognitive biases/heuristics in computer/algorithm-mediated communication. As an interdisciplinary researcher, he has collaborated with scholars from marketing, strategy/entrepreneurship and organizational behavior beyond information systems. His primary expertise in methodology is laboratory experiments, but as a strong proponent of triangulation, he strives to use multiple studies and multiple methods (such as econometric analyses and surveys) to produce more valid and reliable findings.

His research has appeared in premier academic journals such as MIS Quarterly, Information Systems Research, the Journal of Marketing Research, and the Academy of Management Journal. His research has won several awards, including the Emerald Citations of Excellence Award (for his 2014 MISQ paper), the Society for Industrial and Organizational Psychology (SIOP)’s William A. Owens Scholarly Achievement Award (for his 2019 AMJ paper), the Conference on Information Systems and Technology (CIST)’s Best Paper Runner-up Award in 2017, and the Workshop on E-Business (WeB)’s Best Paper Award in 2020.

He was a recipient of the prestigious MIS Quarterly Reviewer of the Year (2017) Award. He also served as guest Associate Editor for a special issue at MIS Quarterly.

Academic Experience

University of South Florida, Tampa, FL
Associate Professor (with tenure), 2021 – present
Assistant Professor, 2018 – 2021

University of Missouri, Columbia, MO
Assistant Professor, 2012 – 2018

  • Ph.D., IT Management, Georgia Institute of Technology, USA, 2012
  • M.S., Management Information Systems, Peking University, China, 2007
  • B.S., Information Management & Information Systems, Shandong University, China, 2005