Associate Professor & Muma Fellow

School of Information Systems & Management
Muma College of Business
University of South Florida
4202 E. Fowler Avenue
Tampa, FL 33620

Dezhi (Denny) Yin is an Associate Professor and Muma Fellow in the School of Information Systems and Management, Muma College of Business, University of South Florida. He earned a PhD in IT management from the Georgia Institute of Technology.

His research interests include emotions expressed via information and communication technologies (ICT), and experienced feelings underlying heuristics/biases in the use of ICT. His research has been conducted in the contexts of user-generated content and crowds (e.g., online word-of-mouth, Q&A sites, crowdfunding), and AI technologies (e.g., virtual AI agents such as chatbots, embedded AI). As an interdisciplinary researcher, he has collaborated with scholars from marketing, strategy/entrepreneurship and organizational behavior beyond information systems. His primary expertise in methodology is laboratory experiments, but as a strong proponent of triangulation, he strives to use multiple studies and multiple methods (such as econometric analyses, surveys, and field experiments) to produce more valid and reliable findings.

His research has appeared in premier academic journals such as MIS Quarterly, Information Systems Research, the Journal of Marketing Research, the Academy of Management Journal, Production and Operations Management, and others. His research has received several awards, including the Emerald Citations of Excellence Award, the Society for Industrial and Organizational Psychology (SIOP)’s William A. Owens Scholarly Achievement Award, the Conference on Information Systems and Technology (CIST)’s Best Paper Runner-up Award in 2017, and the Workshop on E-Business (WeB)’s Best Paper Award in 2020.

He has also received the INFORMS Information Systems Society (ISS) Sandra A. Slaughter Early Career Award in 2021 and the MIS Quarterly Outstanding Reviewer of the Year Award in 2017. He has served as guest Associate Editor for a special issue at MIS Quarterly, and track chair for International Conference on Information Systems (ICIS).

Academic Experience

University of South Florida, Tampa, FL

  • Muma Fellow, 2022 – present
  • Associate Professor (with tenure), 2021 – present
  • Assistant Professor, 2018 – 2021

University of Missouri, Columbia, MO

  • Assistant Professor, 2012 – 2018
  • Ph.D., IT Management, Georgia Institute of Technology, USA, 2012
  • M.S., Management Information Systems, Peking University, China, 2007
  • B.S., Information Management & Information Systems, Shandong University, China, 2005