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Associate Professor & Muma Fellow

School of Information Systems
Muma College of Business
University of South Florida
4202 E. Fowler Avenue
Tampa, FL 33620

dezhiyin@usf.edu

I am an Associate Professor and Muma Fellow in the School of Information Systems, Muma College of Business, University of South Florida. I earned a PhD in IT management from the Georgia Institute of Technology.

My primary research interests include emotional expressions in online environments, user-generated content (e.g., online word-of-mouth), and AI-generated content (e.g., chatbots). My primary expertise in methodology is laboratory experimentation, and I have also used other methods such as field experiments, econometric analyses, surveys, and machine learning. As a strong proponent of triangulation, I believe no study or method is perfect, and I strive to use multiple studies and/or methods to produce more reliable and valid findings.

My research has appeared in premier academic journals such as MIS Quarterly, Information Systems Research, the Journal of Marketing Research, the Academy of Management Journal, Production and Operations Management, and others. My research has received several awards, including Information Systems Research‘s Best Paper Runner-up Award in 2023, the Emerald Citations of Excellence Award in 2017, the Society for Industrial and Organizational Psychology (SIOP)’s William A. Owens Scholarly Achievement Award in 2021, the Conference on Information Systems and Technology (CIST)’s Best Paper Runner-up Award in 2017, the Workshop on E-Business (WeB)’s Best Paper Award in 2020 and 2024, etc. My research has been featured in Wall Street Journal, Forbes, and other media outlets.

I have received the Association for Information Systems (AIS) Mid-Career Award in 2024 and the INFORMS Information Systems Society (ISS) Sandra A. Slaughter Early Career Award in 2021. I am a recipient of the Outstanding Associate Editor Award from MIS Quarterly (2024) and Reviewer of the Year Awards from both MIS Quarterly (2017) and Information Systems Research (2021). I am currently serving as an Associate Editor for MIS Quarterly, and I have served as a track co-chair for International Conference on Information Systems (ICIS).

Academic Experience

University of South Florida, Tampa, FL

  • Muma Fellow, 2022 – present
  • Associate Professor (with tenure), 2021 – present
  • Assistant Professor, 2018 – 2021

University of Missouri, Columbia, MO

  • Assistant Professor, 2012 – 2018
Education
  • Ph.D., IT Management, Georgia Institute of Technology, USA, 2012
  • M.S., Management Information Systems, Peking University, China, 2007
  • B.S., Information Management & Information Systems, Shandong University, China, 2005